​Objective: to create and provide education and opportunities that develop the next generation of Olympic swimmers. 

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• Assembled a cross-functional team that reinvented the programming, promotions, and operations of Olympic pipeline events, saving $22,000 in budgeting dollars and yielding the highest athlete advancement rate in six years.

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• Eliminated 75% of information distribution channels by co-creating a mobile platform that provides a comprehensive view of performance, communication, schedules, and logistics for 500+ athletes and coaches annually.

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• Redesigned the target persona, content, digital marketing, and sales initiatives for national coach developmental clinics, exceeding pre-pandemic revenue by 22% and boasted a 92% positive rating by attendees in 2021/22.

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• Initiated, in association with our Diversity, Equity, and Inclusion team, opportunities to increase performance and shed light on underrepresented communities in swimming, serving 250 athletes in the first year, with plans implemented to double it next year. 

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• Restructured vital, outdated program and legal practices, achieving 100% compliance from internal and external parties that minimized organizational risks.
   

• Administered the creation of proven performance and sport psychology content, facilitated in-person by over 1,000 athletes and coaches nationwide.